A Tangy Slice of Web 2.0

A Random Walk Through Web 2.0 and Online Marketing

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  • Posts Tagged ‘LinkedIn’

    Selecting a Boston Web 2.0 PR Agency (Part I)

    Posted by fmdays on June 4, 2008

    We’ve moved

    Find us at www.tangyslice.com

    It has been over two years since I last searched for a PR agency in Boston and a lot has changed since then. With all the new social media channels exploding we needed to find an organization with proven Web 2.0 chops to support Firstgiving (an online community that connects people with the causes important to them).

    Before I started building my Web 2.0 PR agency short list, I put together a plan for outreach:

    1. They must possess tangible Web 2.0 experience. This is more than understanding how to optimize a press release for organic search. This means current clients in the Web 2.0 space with funny sounding names and real success stories.

    2. They need to be active in multiple online communities. How many Twitter followers do they have? How many Facebook Friends or LinkedIn Links do they have? How active are they in these communities?

    3. How connected are they with me? I have over 200 Linked contacts in Boston so I wanted to find someone with mutual friends for vetting purposes.

    4. Talk with my CMO friends for recommendations.

    5. Remove “old school” firms I have worked with in the past or I know their “reputation”.

    My process started with some simple research by Googling things like “Web 2.0 PR in Boston”. After that I reached out to each of them through a social media channel. Bonus points for quick replies through site to set-up initial calls.

    So, who made the short list? Stay tuned…

    Posted in Web 2.0 PR | Tagged: , , | 1 Comment »

    B2B Social Media Mogul

    Posted by fmdays on September 30, 2007

    It is hard to ignore LinkedIn and its 10 million-plus users. It seems like a day doesn’t pass without an old college classmate, former coworker or late night business school study group partner reconnecting via LinkedIn.

    http://www.linkedin.com/static?key=press_releases_041107

    What I like about LinkedIn:

    1. Easy access to vCards for the most important nodes of my professional network. I can forget about Outlook Contacts when I have a virtual repository that is always up-to-date. (What happened to Plaxo?)
    2. “Who has viewed your profile” – Despite the uncertainty of who exactly viewed my profile, I am always curious about why the random person from random company is “checking me out”. Many times it is the precursor to an invitation from that long lost friend or colleague.
    3. “People you may know” – I marvel at the their power to predict people who I already may know. They range from a roommate of my Marketing Analyst to a candidate I interviewed six months ago. In the end, I can see how the more nodes in the network make it a more powerful tool. This is also a creative way to get me to link with additional people.

    LinkedIn proves social media can work in the B2B world. If history repeats itself, we’ll see many more innovative sites like LinkedIn that capture the attention of millions of career-oriented B2B types.

    Any site that you like?

    Posted in Social Media Innovation | Tagged: , | 1 Comment »